Simple tools that help small businesses grow.
Affordable, easy-to-use software that solves one problem at a time. No training calls. No complex setups. Just tools that work.
Software that respects your time and budget
Most small business software is bloated, overpriced, and built for enterprises. SMPL HQ is different. Each tool solves one specific problem, costs less than a lunch, and takes minutes to set up.
Review Assistant
Reply to every Google review in seconds. $19/month.
See it in action
"Waited 45 minutes for our food and it was cold when it arrived. The server was nice but the kitchen needs work."
Alex M., 2 hours ago
"Alex, thank you for your honest feedback. A 45-minute wait is not the experience we want for our guests, and we're addressing this with our kitchen team. We'd love the chance to make it right. Please reach out so we can invite you back."
Instant email alerts
Get notified the moment a new review comes in, with the rating and a snippet.
AI replies that sound like you
Two personalized responses for every review, ready to post or edit.
One-click posting to Google
Approve a reply and it goes live. No copying, no tab switching.
Ratings dashboard
Track your average rating, reply rate, and response time in one place.
Works with any Google Business Profile
Restaurants, shops, clinics, service businesses. If it has a GBP, it works.
Save 3+ hours a month
Let AI handle the heavy lifting so you can focus on running your business.
14-day free trial · Cancel anytime
Up and running in 2 minutes
No technical setup. No training calls. Just connect and go.
Pick a tool
Browse the SMPL HQ toolkit and activate whatever your business needs right now.
Connect in one click
Link your accounts (Google, Stripe, etc.) and the tool starts working immediately.
Save time, grow faster
Each tool automates a tedious task so you can focus on what matters most.
Simple pricing. Real savings.
Each tool has one price. No tiers, no per-seat fees, no surprises.
Review Assistant
The average business owner spends 3+ hours a month on review replies. At $50/hour, that's $150 of your time. Review Assistant does it for $19.
Start my free trial14-day free trial · Cancel anytime · No credit card required
Questions? We've got answers.
Do I have to buy a bundle?
Never. Each tool is sold separately. You only pay for the ones you activate. No bundles, no upsells.
Will the AI replies sound robotic?
No. Every response is crafted based on the specific review content and your business context. Most owners post them as-is, but you can always edit before posting.
What if I don't like a response?
You're always in control. Review Assistant generates two options for every review. Edit either one, or write your own. Nothing gets posted without your approval.
Do I need any technical skills?
Not at all. If you can click a button, you can use SMPL HQ. The whole setup takes under 2 minutes.
Can I cancel anytime?
Yes. No contracts, no cancellation fees. Cancel from your dashboard with one click.
Run your business, not your software
Join small businesses that save hours every week with tools built just for them.
Start my free trial14 days free · No credit card required