Give each inquiry a next step
Missed-call text-back, instant replies to your website form, and a link to book a consult on your firm’s calendar.
More booked consultations
for your estate planning firm.
We set up the marketing and intake that helps new inquiries get a prompt reply and a clear way to book, without adding more to your day.
Email us about your firmStart with an email. No case details needed.
- An inquiry comes in
- A prompt reply goes out
- A clear next step toward a consultation
You handle the legal work.
We handle the follow-up.
For owner-run US firms with 1–10 attorneys working in wills, trusts, and probate.
One 30-minute onboarding call. We do the setup.
Help people find your firm
We set up or clean up your Google Business Profile and Google Local Services Ads. You pay Google directly, from your own account.
Keep the conversation going
Email follow-up for people who contacted your firm but never booked. Consult reminders help people remember to show up.
Know what happened each week
A short report every Monday: requests, booked, showed, and where each came from.
Your firm’s name.
Your say.
Everything is set up in your firm’s name. You approve every ad and message before it goes out.
We follow up with people who have already contacted your firm. We do not cold-call, cold-text, or cold-email your prospective clients.
A clear fee.
No cut of legal fees.
You pay a flat monthly fee, not a fee per signed client. Google ad spend is separate.
- Setup
$1,500waived with 90-day commitment- Month 1
- $1,000
- After that
- $2,000a month
Ad spend is paid by your firm straight to Google, separate from our fee. Service terms are set out in your written agreement.
New service.
An honest starting point.
The first 3 firms get a free 30-day pilot.
We’re new. We don’t have case studies or client results to share yet. That’s why we’re offering the pilot in exchange for a testimonial and 2 introductions to other firms.
The pilot covers our service fee. Your firm pays Google directly for any ad spend. Email us to discuss fit and current pilot availability.
Ask about the pilotA few things worth knowing.
Is this a lawyer referral service?
No. SMPLHQ is a done-for-you marketing service. We don’t recommend lawyers to consumers, take a share of legal fees, or charge per signed client.
Will I need to manage the setup?
We start with one 30-minute onboarding call, then do the setup. Your firm approves every ad and message. Accounts are set up in your firm’s name.
What will the Monday report show?
Consult requests, consults booked, who showed up, and where each came from. It’s a short view of the work, not a promise of clients or case outcomes.
How do we get started?
Email danny@smplhq.com with your firm’s name and what you’d like help with. Please don’t send client names, case details, or confidential documents.